Packaging Graphic Design Rules You Cannot Ignore
It is quite a tiring and challenging task to create a packaging that describes its content while maintaining an attractive look. You cannot afford to ignore the fact that there is a product out there that is entirely identical to yours due to the high number of different products in the market. Due to this competition, you cannot afford to ignore your product packaging graphic design. The competition is difficult to deal with unless your product gets to hold its own in a store which remains an impossibility. Online stores will boast availabilities of items of hundreds of millions making it even harder for you to sell your product online. There are billions of products with better packaging that are after your customer’s attention. You can get customers to pick your product by looking at these design tips.
Ensure that you are clear at all times. No customer wants to buy a product they didn’t know. Do not use difficult names in undecipherable languages since this will create confusion among your customers. It may be much easier impressing customers with a product that looks exactly what they are. Customers want to be completely aware of what they are getting and having a chart showing the contents of the products on their packaging is an excellent way to let them know. The text on your packaging should be readable and contrast the background.
Make sure you line it up. What is not on the package is just as important as what is on it. A customer will question even the simplest of errors like the omission of a letter space. You can make it easier for your customers to read the information on your package by using white spaces which divides the information on the package. Extra white spaces will give your product the much needed minimalist look and give a sophisticated feel to the design. Images and text should be lined up in a grid pattern.
It is good to illustrate. Images are an excellent way to bring your product to life. By having a product photo on your package, your customers can know what to expect. By having a picture on your product, there is an urge in the customers that pushes them to try it out. If a customer is not familiar with the brand name, a photo is an excellent way to give them an idea of what the product is. The images that you use on your packaging should be realistic. Customers know that the pictures get facelifts, but you shouldn’t market your product with something that is not in the box.
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